Great content isn't effective if it can't be found or simply isn't being used. Presentek can help you connect Marketing, Sales, and the customer with simple content organization, delivery, and analytics data to know what's working.
Marketing departments are spending huge dollars creating old-school slide presentations they hope that Sales will use to engage customers — but no one wants to read or listen to a lengthy presentation anymore. Plus... keeping bloated slide decks and speaker notes up-to-date is a challenge, especially once the decks have already been delivered.
Presentek can help you lighten the load on Marketing while engaging your customers and internal stakeholders. Transform your existing content into a highly visual, modular digital story that's easy to consume, maintain, and deliver. And if you don't have existing content to work with — or want a fresh start — we can help with that, too.
Information that can't be found, or that is confusing, never gets used. Actually getting completed marketing content into the hands of the intended users often proves to be the weak link in the chain. If your great new asset is reduced to a file name in an intranet folder structure, with no guidance, team members will resist... and it will be forgotten.
Presentek can organize your existing content in a way that makes sense for your go-to-market strategy. We'll help you present content visually for easy access, provide context and coaching to remove user uncertainty, and make updates seamless and virtually automatic.
Playbooks are just one example of how marketing content can be organized, but the right organization of content depends on you.
Marketing budgets are certainly not infinite, so it's critical to know which content is being used and where engagement is coming from. After you launch a campaign, you expect to see Sales using those assets in a big way — but is that what's actually happening?
When you know what's working, you can do more of it. Presentek can give you the data and analytics insights to take out the guesswork — both for internal stakeholders and external customer relationships.