Are you struggling to keep your sales playbook PDF up to date?
Want your sales teams to actually use the information you provide?
A lengthy reference guide that none of your sales reps want to read — let alone use in their selling process — isn't helpful. It's even less helpful if your marketing team struggles with keeping it current.
At Presentek, we've seen firsthand how a digital playbook solution can provide value and help solve marketing challenges. We can help you pivot your existing resources to create a more effective sales playbook — one that's truly digital, interactive, and "always on".
Empower your sales and service teams with the right content, right at their fingertips, so they can:
You've spent a ton of time and energy on:
But if the resulting playbook has so much information that it's too long, your sales reps will struggle to read it — let alone use in their sales process.
Instead of a thick pdf playbook with multi-page index, offer your reps an intuitive and user-friendly playbook that they can access from anywhere with an internet connection.
Presentek's digital playbook tool can help you provide simple sales enablement that moves deals forward. Remember trading card games? Everything your sales team needs is organized into highly visual content cards with links to your sales content material — which can be stored anywhere — for a more convenient sales process.
Information overload usually does more harm than good, especially for new salespeople. Highly visual, bite-sized information is more user friendly and makes it easy for your entire sales team to find what they need... fast.
Presentek can help you plan and create a sales and marketing playbook that makes it easy for sales reps to find what they're looking for — without getting overwhelmed by extra information they don't need. Because it's simple to organize, you can easily group content by focus, such as:
Empower your team to send playbook information to both prospects and existing customers via email — or create a collection of targeted content and send as a link through LinkedIn messaging, Zoom, or Microsoft Teams.
"Landlocked" reference guides are not only hard for sales reps to navigate, they're also difficult to keep current. When it's time to add new information or update existing content, a digital sales and marketing playbook is much more flexible.
When you create an online sales playbook with Presentek, you don't have to worry about outdated versions of materials being used by mistake. Updates made to this living document are available to everyone subscribed to that content feed — so your entire team will always have the latest and greatest information on all your product offerings. Plus, your teams get notified about new and updated marketing messaging, sales plays, and supporting content.
Do you know how information is performing within your teams? What about how marketing content is performing once it's sent to customers during the buying process? Presentek's digital sales playbook online tool provides an insightful analytics dashboard, so you can answer these helpful questions:
With Presentek as your partner, your sales playbooks can easily adapt to serve the needs of your internal teams, external customers, channel partners, new hires, or anyone else. Organizing links to online content on digital cards lets everyone quickly find, access, and share the right information with those who need it.
With an online playbook that's easy to customize, you can meet each member of your team where they are — without giving them more than what they need.
If your existing sales and marketing playbook isn't working well, it's time to pivot and rethink what is essential for your team. Presentek can help you determine what is essential to sales reps and help you give it to them a simple, modern, highly visual, and digital way.